Brodies TechBlog

Sorry about the lack of post recently but I am just back from New York City.  As with most husbands in New York I seemed to spend a lot of time in tourist shops looking at T-shirts with this logo:-

What an amazingly valuable trade mark.

Because it is a registered mark the City of New York can prevent its use (misuse), and also get a royalty payment for every T-shirt, mug etc. sold that carries the logo.

Interestingly it seems that charging royalties for use of the logo on merchandise is a relatively new thing, and that when the logo was first launched in 1976 it was available for use free of charge. This makes sense – the logo was created to prmote New York and not as a revenue generator. However, now the brand is so well known it can do both at once.

Interesting Fact – In researching this article I found out that New York has an official state muffin. It’s apple.